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JUUL E-Cigarette Lawsuit

Our West Virginia e-cigarette injury lawyers can fight for your rights

JUUL, the largest manufacturer of e-cigarettes, faces multiple lawsuits from people harmed by their products. Multiple people have taken legal action against JUUL Labs Inc. because they claim that JUUL e-cigarettes caused serious health problems, including lung damage and nicotine addiction among teenage JUUL e-cigarette users. Even the company’s CEO has told people “don’t use JUUL” because the company does not know the long-term effects of its product.

Our JUUL e-cigarette injury attorneys at Mani Ellis & Layne, PLLC can help you every step of the way. We have years of experience handling complex product liability cases involving dangerous products. These cases can be extremely complicated. We thrive on the challenge. That’s because we believe strongly in holding corporations accountable for their actions.

Health problems associated with JUUL e-cigarettes

JUUL Labs Inc. is the largest manufacturer of e-cigarettes, accounting for more than 70 percent of all e-cigarette sales in the United States. JUUL Labs Inc. is partially owned by Altria Group, Inc., the tobacco manufacturer formerly known as Phillip Morris, USA, whose cigarette brands include Marlboro, the world’s most popular selling cigarette.

Many people have switched from traditional cigarettes to e-cigarettes because they believe they are healthier. But the reality is there’s often as much tobacco in e-cigarettes as there are in traditional cigarettes. And many serious health problems have been linked to e-cigarette usage, according to several studies.

One of the reasons why e-cigarettes can be so harmful is because many of them contain diacetyl. This chemical can be highly toxic when vaporized and studies have found it can be very harmful in particular to an e-cigarette user’s lungs. Such health problems include:

  • Bronchiolitis obliterans – Sometimes referred to as “popcorn lung,” bronchiolitis obliterans can result in respiratory collapse, which can be fatal.
  • Lung cancer – While the long-term effects of e-cigarettes are still unknown, exposure to many of the same toxins and chemicals which are also found in traditional cigarettes have been linked to lung cancer.
  • Heart disease – Again, many of the same toxins and chemicals found in e-cigarettes are also found in traditional cigarettes and have been linked to heart disease.

Because the long-term health effects of JUUL e-cigarettes remain unknown, JUUL CEO Kevin Burns said in an interview with CBS News that nonsmokers should not use their e-cigarettes. “Don’t vape. Don’t use JUUL.”

"Don't start using nicotine if you don't have a preexisting relationship with nicotine," Burns added. "Don't use the product. You're not our target consumer."

U.S. government issues warning about teen e-cigarette crisis

Numerous studies over the years have found that nicotine (a chemical found in tobacco) can be highly addictive. And because there’s the same amount of nicotine found in a typical JUUL “pod” as a traditional pack of 20 cigarettes, the U.S. Surgeon General issued an advisory in December 2018 about the health risks often associated with e-cigarettes, particularly for teenagers. In the advisory, U.S. Surgeon General Vice Adm. Jerome M. Adams noted that “e-cigarette use among youth has skyrocketed in the past year at a rate of epidemic proportions.”

In the past two years, e-cigarette usage among high-school aged children has skyrocketed, according to the U.S. Surgeon General. JUUL claims it has not marketed highly-addictive e-cigarettes to teenagers. But other government officials aren’t so sure. In July 2019, the U.S. Congressional House Subcommittee held hearings concerning JUUL’s teenage educational programs. During the hearings, numerous people testified JUUL representatives meeting with students in schools and telling them that JUUL e-cigarettes are “totally safe.”

As a result, the Congressional Subcommittee stated it believed that JUUL specifically targeted children and teenagers through its so-called educational programs. U.S. Rep. Raja Krishnamoorthi, D-Illinois and Chairman of the Subcommittee on Economic and Consumer Policy, released a statement from the Congressional Subcommittee investigating JUUL’s marketing tactics. The memo states:

“The Subcommittee found that: JUUL deployed a sophisticated program to enter schools and convey its messaging directly to teenage children; JUUL also targeted teenagers and children, as young as eight years old, in summer camps and public out-of-school programs; and JUUL recruited thousands of online ‘influencers’ to market to teens.”

In addition, JUUL spent $134,000 to create a five-week summer camp in partnership with a charter school. The camp for 80 children in grades 3 through 12 was marketed as a “holistic health education program,” according to the Congressional Subcommittee memo. Instead, the camp primarily targeted “low-income youth at risk of making poor health decisions” and was “eerily similar” to educational programs created by traditional cigarette manufacturers to market their products to children in the past, according to the Congressional Subcommittee memo.

How a JUUL e-cigarette attorney can help you

JUUL e-cigarette lawsuits and other legal action can be very complicated cases. You will also likely encounter fierce resistance from JUUL Labs Inc. and its army of attorneys. Their goal is to defend their actions and deny your claim.

They don’t intimidate us. Our aggressive product liability lawyers at Mani Ellis & Layne, PLLC have years of experience handling challenging legal cases. We know how to find the facts that matter. We understand how the legal system works. And we’re not afraid to do the work that needs to be done to build a winning case.

You have rights. We can fight for them. Contact our West Virginia law firm and schedule your free case evaluation with a JUUL e-cigarette attorney who puts your family’s needs first.


Mani Ellis & Layne, PLLC
602 Virginia St E #200
Charleston, WV 25301
Phone: 304-720-1000